IG Reels @TSL Jewllery
For this Mid-Autumn Festival jewelry collection campaign, I create a 15-second Instagram reel that balances traditional elements with modern aesthetics. The reel opens with a sleek, minimalist line-art rabbit animation transitioning into showcasing the store's curated festival pieces. Using elegant transitions and subtle moonlight effects, each jewelry piece is presented against a sophisticated dark background, emphasizing their brilliance. This approach aims to attract both traditional jewelry enthusiasts and younger audiences while maintaining the physical store's established elegance.
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